Eicher Goodearth Private Limited introduces Mahina, a new brand in women’s menstrual management and intimate health products. The brand’s Reusable, Leak-Proof Period Underwear range debuted in September 2023.

Mahina Period Underwear pioneers a new era in menstrual care with its innovative features and eco-conscious design. Each product is meticulously constructed to offer unparalleled absorbency and leak-proof protection, empowering women to navigate their menstrual cycles confidently and comfortably. Notably, Mahina stands as India’s premier provider of bonded leak-proof absorbent underwear, setting a new standard in menstrual hygiene.

Mahina Period Underwear eliminates the need for additional pads, tampons, or menstrual cups, and can be worn like regular underwear. The three-layered gusset is crafted from highly absorbent natural materials, efficiently wicking moisture, absorbing liquid, and securing it in place to prevent leaks. Its elongated design from front to back ensures uninterrupted sleep.
The period underwear utilizes advanced bonding technology instead of traditional stitching, guaranteeing leak-proof seams and secure liquid containment.

Designed for durability, Mahina products are built to last up to two years or 100 washes, with stringent testing to ensure no bacterial contamination for complete protection.

The underwear is available in four absorbency levels – light (10ml), medium (25ml), heavy (40ml), and super heavy (50ml) – catering to diverse flow needs. With a wear duration of up to 12 hours, Mahina Period Underwear offers long-lasting comfort without the need for frequent changes or restroom visits.

Finally, Mahina prioritizes user safety by conducting thorough testing and certification to ensure the absence of toxins, providing peace of mind and confidence in product safety.

India grapples with the daunting disposal of roughly 12.3 billion soiled disposable sanitary napkins every month. Comprised predominantly of plastic, these pads take an alarming 500-800 years to decompose entirely. Improper disposal methods, such as burning, flushing down toilets, or leaving them in open landfills, not only endanger the environment but also jeopardize the health of people.

“Mahina Period Underwear is a game changer for the Indian market,” says Natasha Jamal, founder and CEO of Mahina. “It is the most comfortable and effective solution for our period. We’re excited to transform menstrual health in India, providing a planet and body-friendly alternative that prioritizes performance, comfort and environmental consciousness.”